Meilisawati, Meilisawati (2017) PENGARUH DIMENSI KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA BANK PANIN KCP MUARA INDAH. Skripsi thesis, Universitas Tarumanagara.
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Abstract
This study aims to analyze the influence of service quality dimension (realibility, responsiveness, assurance, empathy, and tangibles) in a purchase decision. The population was customer of Bank Panin KCP Muara Indah. The non-probability convenience sampling method is used in this study. The method of data collection is done by distributing questionnaires to 125 respondents. The data analysis technique SmartPLS 3.0. The findings of this study indicates that the purchase decision is positively and significantly influenced by the influence of service quality dimension (realibility, responsiveness, assurance, empathy, and tangibles).
Item Type: | Thesis (Skripsi) |
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Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
Divisions: | Fakultas Ekonomi > Manajemen |
Depositing User: | FE Perpus |
Date Deposited: | 03 May 2021 02:21 |
Last Modified: | 03 May 2021 02:21 |
URI: | http://repository.untar.ac.id/id/eprint/26998 |
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