PENGARUH BRAND LOYALTY, BRAND AWARENESS, DAN BRAND TRUST TERHADAP BRAND EQUITY PADA PELANGGAN WWW.TOKOPEDIA.COM DI JAKARTA

Michael, Michael (2017) PENGARUH BRAND LOYALTY, BRAND AWARENESS, DAN BRAND TRUST TERHADAP BRAND EQUITY PADA PELANGGAN WWW.TOKOPEDIA.COM DI JAKARTA. Skripsi thesis, Universitas Tarumanagara.

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Abstract

This study was conducted to investigate the effect of brand loyalty, brand awareness, and brand trust on brand equity. The population of this research were consumers of www.tokopedia.com in Jakarta. The non-probabilistic convenience sampling method was used in this research. The method of data collection was conducted by distributing questionnaires to 150 respondents. The technique of data analysis used was regression analysis. Finding of this research showed that brand equity significantly affected by brand loyalty and brand trust, but not significantly with brand awareness.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 03 May 2021 03:49
Last Modified: 03 May 2021 03:49
URI: http://repository.untar.ac.id/id/eprint/27052

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