Hirawan, Feliciana Daniaty Setiadi (2016) Pengaruh harga, pelayanan, lokasi, dan keragaman produk terhadap keputusan pembelian pada Hypermart Puri Indah di Jakarta Barat / Feliciana Daniaty Setiadi Hirawan. Skripsi thesis, Universitas Tarumanegara.
Full text not available from this repository.Abstract
This study was conducted to determine the effect of price, service quality, place and product diversity based on buying decision in Hypermart. The population is consumers who shop at Hypermart. The Sampling frame for this research was limited to consumer Hypermart in West Jakarta. The non-probabilistic convenience sampling methods used in this research, the methods of data collection conducted by distributing questionnaires to 100 respondents. The findings of this research showed that price, service, place, and product diverity significant on buying decision in Hypermart.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 04 Jul 2018 01:43 |
| Last Modified: | 20 Jun 2021 19:17 |
| URI: | http://repository.untar.ac.id/id/eprint/2708 |
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