Sylvia, Sylvia (2018) PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP FIRM PERFORMANCE DENGAN FIRM REPUTATION SEBAGAI VARIABEL MEDIASI. Skripsi thesis, Universitas Tarumanagara.
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Abstract
This research aim to obtain empirical evidence about the influence of corporate social responsibility on firm performance with firm reputation as mediating variable. This research uses primary data obtained from collecting questionnaire result. The population of this research is manufacturing companies listed in Indonesia Stock Exchange (IDX) during the year 2017. This research used purposive sampling method and obtained of 88 respondents. Analysis of data using SmartPLS version 3 through outer model, inner model, and hypothesis testing. The results of the research show that corporate social responsibility has positive effect on firm performance, corporate social responsibility has positive effect on firm reputation, firm reputation has positive effect on firm performance, while firm reputation has partial mediation effect between corporate social responsibility and firm performance. Key words : corporate social responsibility, firm reputation, firm performance
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Depositing User: | FE Perpus |
| Date Deposited: | 03 May 2021 07:47 |
| Last Modified: | 20 Jun 2023 03:15 |
| URI: | http://repository.untar.ac.id/id/eprint/27248 |
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