PENGARUH BRAND IMAGE, SERVICE QUALITY, DAN WORD OF MOUTH TERHADAP PURCHASE INTENTION ASURANSI PRUDENTIAL DI JAKARTA

Yustom, Arnold (2016) PENGARUH BRAND IMAGE, SERVICE QUALITY, DAN WORD OF MOUTH TERHADAP PURCHASE INTENTION ASURANSI PRUDENTIAL DI JAKARTA. Skripsi thesis, Universitas Tarumanagara.

Full text not available from this repository.

Abstract

The purpose of this study are: To explore the effect among brand image, service quality, and word of mouth on purchase intention. The population of this research was all Prudential customers in Indonesia. The samples of this research are collected from all Prudential customers in Jakarta. The method of data collection was conducted by distributing questioners 150 respondents. The technique of data analysis used this study was refression analysis to examine the hypotheses. The results are: (a) the effect among brand image and purchase intention have a significant and positive effect; (b) the effect among service quality and purchase intention have a significant and positive effect; (c) the effect among word of mouth and purchase intention have a significant and positive effect

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 04 May 2021 05:20
Last Modified: 04 May 2021 05:20
URI: http://repository.untar.ac.id/id/eprint/27447

Actions (login required)

View Item View Item