Pengaruh kualitas pelayanan dan kepuasan pelanggan terhadap loyalitas pelanggan BANK MAYAPADA Internasional di Tanjung Duren Jakarta Barat / Juliany

Juliany, Juliany (2016) Pengaruh kualitas pelayanan dan kepuasan pelanggan terhadap loyalitas pelanggan BANK MAYAPADA Internasional di Tanjung Duren Jakarta Barat / Juliany. Skripsi thesis, Universitas Tarumanagara.

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Abstract

his study was conducted to investigate the effect of Service Quality and Customers Satisfaction on Customer Loyalty. The nonprobabilistic sampling method was used in this research. Non-probability sampling represents a valuabe group of sampling techniques that can be used in research that follows qualitative, and quantitative serearch design. The method of data collection was conducted by using questionnaires to 130 customers of Bank Mayapada Internasional at Tanjung Duren West Jakarta. The technique of data analysis used was the multiple regression analysis. Findings this research showed that Service Quality significantly affected on Customers Loyalty and Customers Satisfaction does not significantly affected on Customer Loyalty.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 04 Jul 2018 06:49
Last Modified: 02 Jul 2021 07:46
URI: http://repository.untar.ac.id/id/eprint/2802

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