MARINE-BASED ECOTOURISM'S DESTINATION MARKETING IN INDONESIA, THE ROLE OF PROMOTIONAL ACTIVITIES IN TOURIST'S CHOICE OF DESTINATION

Tunjungsari, Hetty Karunia (2011) MARINE-BASED ECOTOURISM'S DESTINATION MARKETING IN INDONESIA, THE ROLE OF PROMOTIONAL ACTIVITIES IN TOURIST'S CHOICE OF DESTINATION. Karya Ilmiah Dosen.

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Abstract

As an island country and one of the world's largest archipelago, Indonesia's potency to develop a marine-based ecotourism is undoubtedly vast. One of the main problems within the effort to optimize the marine-based ecotourism in Indonesia is inadequate information about tourist's choice of destination's preference. This research will identify important factors that are considered by tourists in determining the marine-based ecotourism's destinations in Indonesia as an attempt to develop better offerings for the tourists.The study was conducted with the aim to identify the effect of promotional activities in tourist's marine-based ecotourism destination's choice. The methodology in this study is a survey and in-depth interview. Research found that sufficient promotional activities did affect tourist's choice of destination.Practically, output of this research hopefully can give a better understanding about tourist's preference of marine-based ecotourism destinations in Indonesia, as well as expected to materialize literature enrichment in the fields of ecotourism, particularly in Indonesia.

Item Type: Article
Subjects: Karya Ilmiah Dosen > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Akuntansi
Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 03 Apr 2017 09:16
Last Modified: 03 Apr 2017 09:16
URI: http://repository.untar.ac.id/id/eprint/282

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