PENGARUH BRAND TRUST DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTIONS PRODUK SONY PADA MAHASISWA UNIVERSITAS TARUMANAGARA

Andre, Andre (2013) PENGARUH BRAND TRUST DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTIONS PRODUK SONY PADA MAHASISWA UNIVERSITAS TARUMANAGARA. Skripsi thesis, Universitas Tarumanagara.

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Abstract

This study was conducted to investigate the effect between variable of brand trust and variable of customer satisfaction on the repurchase intentions. The population of this research were students of Tarumanagara University in Jakarta. The sampling frame was limited to those of the Economic Faculty. The non-probabilistic convenience sampling method was used in this research. The method of data collection was conducted by distributing questionnaires to 100 respondents. The technique of data analysis used was the multiple regression analysis. The findings of this research showed that the repurchase intentions is positively and significantly affected by of the variable of brand trust and variable of the customer satisfaction.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 07 May 2021 02:34
Last Modified: 07 May 2021 02:34
URI: http://repository.untar.ac.id/id/eprint/28428

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