ANALISIS PERILAKU KONSUMEN DAN SITUS WEB TERHADAP KEPERCAYAAN DALAM ELECTRONIC BUSINESS (E-BUSINESS)

Denny, Denny (2013) ANALISIS PERILAKU KONSUMEN DAN SITUS WEB TERHADAP KEPERCAYAAN DALAM ELECTRONIC BUSINESS (E-BUSINESS). Skripsi thesis, Universitas Tarumanagara.

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Abstract

Abstract: This research investigates the determinants and role of consumer behavior and web site trust in e-business. It examines consumer behavior of trust in a web site and addresses the following key research questions: what factors influence consumer trust in a website? How does trust affect consumer behavioral intent on a web site?. Questions consumer behavior were measured through the attributes of independence internet knowledge, previous site experience, experience in internet shopping, entertainment experiences and the use of web site.Website were measured through the attributes of navigation, information and advice, not accessible / error, order fulfillment, community, security and privacy, branding, presentation. Trust in e-business weremeasured through in response to overall attitude in response to consumer behavior and website. The population is all users of e-business website. The sampling frame for this research was limited to the users of e-business website which has made a transaction at least 1 (one)time. The purposive sampling methods used in this research. The methods of data collection conducted by distributing questionnaires to 100 respondents. The findings of this research showed that consumer behavioral influenced trust in e�business because they want to need comfort, knowledge, and speed of transactions. This study also showed that website has influenced trust in e�business too because consumers feel a sense of security and certainty in transactions is very important in website online. Trust in electronic business showed at least one variable X (consumer behavior and web site) that affect Y (trust in electronic business) with 95% confidence level

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 07 May 2021 06:23
Last Modified: 07 May 2021 06:23
URI: http://repository.untar.ac.id/id/eprint/28549

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