Christian, Daniel (2017) Perceived value, price, dan promotional mix mempengaruhi keputusan pembelian terhadap produk microsoft di Jakarta. Masters thesis, UNIVERSITAS TARUMANEGARA.
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ABSTRAK TESIS MM Daniel Christian.pdf Download (51kB) |
Abstract
This study was conducted to investigate the effect of perceived value, price, promotion mix, and customer expectation on purchasing decision for Intel product. The population of this research were consisting of people who are living in Jakarta whose using computer for their daily activities. The sampling frame was limited which computer users who are using Microsoft product to support their activities. The probabilistic judgmental sampling method was used in this research. There are 120 respondents and 110 respondents are using Microsoft products. The technique of data analysis in this research was multiple regression analysis and assumption of classical linear regression. The findings of this research showed that perceived value, price, promotion mix, and customer expectation had effects to purchase decision
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 04 Jul 2018 08:12 |
| Last Modified: | 10 May 2021 13:27 |
| URI: | http://repository.untar.ac.id/id/eprint/2867 |
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