Debora, Lusia (2019) Strategi pemasaran dan strategi promosi terhadap minat beli konsumen (studi deskriptif: CGV Cinemas-Central Park). Masters thesis, Universitas Tarumanagara.
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ABSTRAK TESIS MM Lusia Debora.pdf Download (50kB) |
Abstract
Every company has a different marketing strategy. The purpose of this research 'Marketing Strategy and Promotion for Purchase Intention" is to find out the marketing strategy carried out by CGV Cinemas and which promotions elements are more in deman by consumers at Central Park Mali. This research was conducted by using descriptive qualitative methods, the technique of collecting primary data, by means of interviews and secondary data collection techniques through books that were relevant to the object of research, the Internet and the annual report of CGV Cinemas. The results of this study indicate that CGV Cinemas' consumers know the marketing strategy in the form of CGV Cinemas promotion through advertising, personal selling, publicity, direct sales, sales promotions and direct selling that encourage consumers tomake purchases.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | TDI Family perpus |
| Date Deposited: | 15 May 2021 14:04 |
| Last Modified: | 15 May 2021 14:04 |
| URI: | http://repository.untar.ac.id/id/eprint/28851 |
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