Debora, Laura (2019) Pengaruh kualitas jasa, kemudahan transaksi, dan promosi terhadap loyalitas konsumen go-pay: kepuasan konsumen sebagai variabel mediasi. Masters thesis, Universitas Tarumanagara.
![[img]](http://repository.untar.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK TESIS MM Laura Debora.pdf Download (50kB) |
Abstract
This study aims to determine the main factors that can affect consumer loyalty Go-Pay. Based on previous research, three independent variables were obtained, namely: service quality, ease of transaction, and promotion. With variables mediating customer satisfaction. Loyalty is seen as one of the important criteria for companies to gain competitive advantage. The type of research conducted is descriptive research using a questionnaire distributed to 150 respondents in Jakarta. Data retrieval is done by non probability sampling method. Data analysis using multiple linear analysis with SPSS. The results of the research findings prove that previous studies that the three independent variables taken significantly influence customer satisfaction in shaping consumer loyalty.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | TDI Family perpus |
| Date Deposited: | 17 May 2021 11:22 |
| Last Modified: | 17 May 2021 11:22 |
| URI: | http://repository.untar.ac.id/id/eprint/28857 |
Actions (login required)
 |
View Item |
