Aditya, Ignatius (2019) Pengaruh brand satisfaction, brand trust, dan experience terhadap brand loyalty Kompas digital di Jakarta. Masters thesis, Universitas Tarumanagara.
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ABSTRAK TESIS MM Ignatius Aditya.pdf Download (52kB) |
Abstract
This research was conducted in order to assess the effect of brand satisfaction, brand trust, and brand experience to brand loyalty of Kompas digital. The research implemented quantitative method, in which questionnaire were distributed to a total of 150 respondents, thus enabling the data to be analyzed. Data were collected from respondents in Jakarta regions. Data were analyzed by SPSS version 21.00 for windows using multiple linier regression method. After conducting data analysis which include classical assumption test, it was revealed that brand satisfaction and brand experience individually have a positive impact on brand loyalty. Meanwhile brand trust doesn't have a positive impact toward brand loyalty. But all three variables simultaneously have a significant effect toward brand loyalty.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | TDI Family perpus |
| Date Deposited: | 20 May 2021 01:14 |
| Last Modified: | 20 May 2021 01:14 |
| URI: | http://repository.untar.ac.id/id/eprint/29059 |
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