Strategi pengembangan bisnis untuk PT. XYZ dalam rangka meningkatkan kinerja

Febrianty, Fenty (2019) Strategi pengembangan bisnis untuk PT. XYZ dalam rangka meningkatkan kinerja. Masters thesis, Universitas Tarumanagara.

[img] Text
ABSTRAK TESIS MM Fenty Febrianty.pdf

Download (53kB)

Abstract

This research was conducted to help PT.XYZ determine appropriate business strategies in order to improve performance. This study applies qualitative methods through field research to the parties concerned in obtaining information, besides that also based on literature studies and analytical methods in strategy formulation here consists of three stages, the input by analyzing SWOT, EFE matrix, WE matrix to summarize the basic information used to produce an alternative strategy in Matching stage, is the second stage, by aligning external and internal factors using the SWOT matrix and SPACE matrix, and the last is the decision making stage to determine the best strategy for the company based on the attractiveness of each strategy objectively through the QSPM . The results of the study recommend PT.XYZ to consider a diversification strategy because it is the best strategy that is most appropriate for PT.XYZ besides that the product development strategy can also be considered as an alternative strategy to improve performance.

Item Type: Thesis (Masters)
Subjects: Tesis
Tesis > Pascasarjana
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: TDI Family perpus
Date Deposited: 20 May 2021 03:50
Last Modified: 20 May 2021 03:50
URI: http://repository.untar.ac.id/id/eprint/29101

Actions (login required)

View Item View Item