Surjana, Didy (2019) Pengaruh store image perception, store brand price image, terhadap store brand purchase intention dengan perceived risk toward store brand sebagai variabel mediasi pada Carrefour di Jakarta. Masters thesis, Universitas Tarumanagara.
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ABSTRAK TESIS MM Didy Surjana.pdf Download (51kB) |
Abstract
The store brand is one of strategy that retailers used for competing in the market which is getting lighter every single day. Based on previous research, there were several factor that influence purchase intention. This study aims to determine the effect of store image perception, store brand price image, and perceived risk toward store brandon purchase intention at Carrefour in Jakarta. The research method used in this study is PLS-SEM, and the data collected by structured questionaires. Sample that used in this study is 204 respondents. And as the result, the direct effect of store image is the only variable that wasn't had a significant influence on purchase intention.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | TDI Family perpus |
| Date Deposited: | 20 May 2021 04:33 |
| Last Modified: | 20 May 2021 04:33 |
| URI: | http://repository.untar.ac.id/id/eprint/29118 |
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