Pengaruh perceived value terhadap loyalty dan purchase intention pada ragnarok mobile game di Jakarta

Chandradidjaja, Diana (2019) Pengaruh perceived value terhadap loyalty dan purchase intention pada ragnarok mobile game di Jakarta. Masters thesis, Universitas Tarumanagara.

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Abstract

Huge growth potential has been predicted Pr in-app purchases and the mobile game market but little is known about what motivates game players to make purchases in mobile game . This study aims to determine the main factors that can influence the purchase intention from players in mobile games. Based on previous research, this study revealed perceived value and loyally of all players can attract purchase intention. This is a descriptive research by using questionaire which distributed to 120 respondents in Jakarta area. Data was collected by using non probability sampling method. SEAM analysis were used for data analysis by using SmartPLS. From this study, it was found that variable perceived value and variable loyalty can influence purchase intention significantly It was found that loyalty can be a mediator between perceived calue and purchase intention .

Item Type: Thesis (Masters)
Subjects: Tesis
Tesis > Pascasarjana
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: TDI Family perpus
Date Deposited: 20 May 2021 05:04
Last Modified: 20 May 2021 05:04
URI: http://repository.untar.ac.id/id/eprint/29119

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