Yuliani, Ari (2019) Pentingnya strategi bisnis yang tepat dalam mempertahankan eksistensi suatu usaha (studi kasus: penutupan sevel). Masters thesis, Universitas Tarumanagara.
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ABSTRAK TESIS MM Ari Yuliani.pdf Download (53kB) |
Abstract
Sevel is a well known brand for convinience store that has thousand outlets in seventeen countries. In June 2018 Sevel had to stop their business in Indonesia due to the buyout failure by Charoen Pokphand. Sevel should have still operate their business as they have strong management and infrastructure to do so. The purpose of this study is to examine whether the business strategies they had been running for is the right strategies and if its not, what kind of strategies should be applied for the company business. The analysis methods of this research use seven matrix, i.e Internal Factor Evaluation (IFE) Matrix, Eksternal Factor Evaluation (EFE) Matrix, Competitive Profil Matriks (CPM), SWOT Matrix, SPACE Matrix, Internal External (1E) Matrix and QSPM. The QSPM matrix result shows that Sevel should focus on market penetration strategy in 2016 as there were so many factors, either from internal or external environment, to support their action plan while they still can run few strategies from retrenchement strategy as necessary.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | TDI Family perpus |
| Date Deposited: | 20 May 2021 07:05 |
| Last Modified: | 20 May 2021 07:05 |
| URI: | http://repository.untar.ac.id/id/eprint/29154 |
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