Djaja, M.I. Saini (2013) PENGARUH DIMENSI KEPRIBADIAN TERHADAP PERILAKU PEMBELIAN IMPULSIF PADA MAHASISWA UNIVERSITAS TARUMANAGARA DI JAKARTA. Skripsi thesis, Universitas Tarumanagara.
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M.L. Saini Djaja 115099201 JA.pdf Download (274kB) |
Abstract
This study was conducted to investigate the effect of three personality dimensions (out of the fundamental Big Five: Openness, Conscientiousness, Extraversion, Agreeableness and Neuroticism; known as the OCEAN dimensions of personality) on the consumer’s impulsive buying behavior. The population of this research were students of Tarumanagara University in Jakarta. The sampling frame was limited to those of the Economic Faculty. The non-probabilistic convenience sampling method was used in this research. The method of data collection was conducted by distributing questionnaires to 100 respondents. The technique of data analysis used was the multiple regression analysis. The findings of this research showed that the impulsive buying behavior is positively and significantly affected by all of the basic personality factors investigated herein (Conscientiousness, Openness and Neuroticism).
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 21 May 2021 02:06 |
| Last Modified: | 23 May 2023 07:25 |
| URI: | http://repository.untar.ac.id/id/eprint/29203 |
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