PENGARUH SECURITY, PRIVACY, EXPERIENCE, DAN PERCEIVED RISK TERHADAP ONLINE BRAND TRUST PADA PENJUALAN TIKET ONLINE GARUDA INDONESIA AIRLINES

Lindawati, Mega (2013) PENGARUH SECURITY, PRIVACY, EXPERIENCE, DAN PERCEIVED RISK TERHADAP ONLINE BRAND TRUST PADA PENJUALAN TIKET ONLINE GARUDA INDONESIA AIRLINES. Skripsi thesis, Universitas Tarumanagara.

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Abstract

This study was conducted to determine the influence of security, privacy, experience, and perceived risk to online brand trust of Garuda Indonesia Airlines. The population is students from Economic Faculty in Tarumanagara University who had bought online ticket for Garuda Indonesia Airlines. The sampling frame for this research was limited only to 200 students from Economic Faculty in Tarumanagara University. The methods of data collection is nonprobability sampling and the techniques of data analysis using judgemental sampling. The findings of this research showed that security, and experience have the positive significant influence towards online brand trust of Garuda Indonesia. And perceived risk has negative influence towards online brand trust of Garuda Indonesia Airlines. But privacy doesn’t have the significant influence towards online brand trust of Garuda Indonesia Airlines

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 21 May 2021 02:10
Last Modified: 21 May 2021 02:10
URI: http://repository.untar.ac.id/id/eprint/29206

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