PENGARUH FAKTOR BUDAYA, SOSIAL DAN PRIBADI TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE MEREK APPLE PADA MAHASISWA UNIVERSITAS TARUMANAGARA

Rionardi, Rionardi (2013) PENGARUH FAKTOR BUDAYA, SOSIAL DAN PRIBADI TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE MEREK APPLE PADA MAHASISWA UNIVERSITAS TARUMANAGARA. Skripsi thesis, Universitas Tarumanagara.

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Abstract

This study was conducted to investigate the effect between variable of culture, social and personal on the purchase decisions. The population of this research were students of Tarumanagara University in Jakarta. The sampling frame was limited to those of the Economic Faculty who used Iphone. The non-probabilistic convenience sampling method was used in this research. The method of data collection was conducted by distributing questionnaires to 100 respondents. The technique of data analysis used was the multiple regression analysis. The findings of this research showed that the purchase decisions is positively and significantly affected by of the variable of culture, social and personal.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 21 May 2021 03:12
Last Modified: 21 May 2021 03:12
URI: http://repository.untar.ac.id/id/eprint/29233

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