FAKTOR-FAKTOR YANG DIPERTIMBANGKAN INVESTOR DALAM PERILAKU PENGAMBILAN KEPUTUSAN INVESTASI

Prisca, Yohana (2013) FAKTOR-FAKTOR YANG DIPERTIMBANGKAN INVESTOR DALAM PERILAKU PENGAMBILAN KEPUTUSAN INVESTASI. Skripsi thesis, Universitas Tarumanagara.

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Abstract

during the 1990’s a new field known as behavioral finance began to emerge in many academic journal, and public. This theory attempts to explain and understand the role of investor including the importance of information and also the psychological aspects to which they influence the decision making process. this purpose of this research is to investigated and examined the most considered variable and also variables that were not considered by investor before they make a decision. Economic factor variables in this research are accounting information and neutral information. Behavioral motivation factor that are use in this research are firm image coincidence and advocate recommendation.The demographic variables are gender, age,education, and investment experience of investor. The data used are primary data that obtained by questionnaires to 150 investor who invest stock in Indonesian Stock Exchange. The analysis thaat used is mode, rank order and cross tabulation. Based on the research, it is known that the factor that considered investor decision at Jakarta is firm image coincidence. And advocate recommendation is variable that were not considered by investors. On the other hand, demographic is influence in decision making.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 21 May 2021 07:40
Last Modified: 21 May 2021 07:40
URI: http://repository.untar.ac.id/id/eprint/29289

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