Adhi, Adrian (2016) Pengaruh technology information dan service quality terhadap customer satisfaction dan customer loyalty nasabah BANK BCA di Jakarta / Adhi Adrian. Skripsi thesis, Universitas Tarumanegara.
Full text not available from this repository.Abstract
The purpose of this research is to study are: first, toexplore the effect among service quality and technology information on customer loyalty. Second, to explore the effect among service quality and technology information to customer satisfaction. Third, to explore theeffect of customer satisfaction on customer loyalty. Fourth, to find oyt if customer satisfaction is able to medate service quality and technology information toward customer loyalty. The populations of this research are all customer on BCA in Jakarta. The samples of this research are collected forms BCAs customer in West Jakarta. The method of data collection was conducted by distribution questionnaires 200 respondents by online. The result are: (a) the relationship berween service quality and technology information have a significant and positive effect toward customer loyalty; (b) the relationship berween service quality and technology information have a significant and positive effect toward customer satisfaction;(c) customer satisfaction has a positive effect on customer loyalty; (d) customer satisfaction will mediate the effect between service quality and technology information on customer loyalty.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 05 Jul 2018 02:04 |
| Last Modified: | 05 Jul 2018 02:04 |
| URI: | http://repository.untar.ac.id/id/eprint/2942 |
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