ISHWARA, JASON (2020) PENGARUH PERCEIVED RISK, ACCESSIBILITY, DAN BRAND FAMILIARITY TERHADAP INVESTMENT INTENTION. Skripsi thesis, Universitas Tarumanagara.
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Jason Ishwara 115150317 JA.pdf Download (172kB) |
Abstract
This study aims to obtain empirical evidence on the effect of perceived risk, accessibility, and Brand Familiarity to Investment Intention for stock investors based on Jakarta at Indonesia. The observattion done by giving online questionnaires by using google docs and processed by SmartPLS 3.2.8 program. Research samples are 470 person, data using purposive sampling method. Results of this research obtained the perceived risk, accessibility, and brand familiarity have a positive effect on investment intention Keywords: perceived risk, accessibility, brand familiarity, and investment intention Dr. Ir. Agus Zainul Arifin, M.M.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 26 Aug 2021 04:42 |
| Last Modified: | 14 Aug 2023 08:00 |
| URI: | http://repository.untar.ac.id/id/eprint/29501 |
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