Prasetio, William (2014) PENGARUH SERVICE QUALITY, TRUST DAN CORPORATE IMAGE TERHADAP CUSTOMER LOYALTY: CUSTOMER SATISFACTION SEBAGAI VARIABEL MEDIATOR PADA PERUSAHAAN PENERBANGAN DOMESTIK LION AIR DI JAKARTA. Skripsi thesis, Universitas Tarumanagara.
Full text not available from this repository.Abstract
This study was conducted to investigate the effect of service quality, trust and corporate image on customer loyalty with customer satisfaction as a mediating variable. The population of this research were customer of Lion Air who has ever used the services of Lion Air at least three times in the past year. The sampling frame was limited which Lion Air customers who are in the Soekarno-Hatta International Airport Jakarta terminal 1A which is the terminal of Lion Air domestic destinations except Sumatra and terminal 1B which is the terminal of Lion Air domestic destinations Sumatra. The non probabilistic judgemental sampling method was used in this research. There are 100 respondents. The techique of data analysis used singel regresion analysis, multiple regression analysis and path analysis. The findings of this research showed that customer satisfaction mediate the effects of service quality, trust and corpotate image to customer loyalty.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 25 May 2021 02:24 |
| Last Modified: | 25 May 2021 02:24 |
| URI: | http://repository.untar.ac.id/id/eprint/29624 |
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