Hidayat, Theresia (2014) PENGARUH BRAND EXPERIENCE, SATISFACTION DAN TRUST TERHADAP LOYALTY PADA BRAND COCA-COLA. Skripsi thesis, Universitas Tarumanagara.
Full text not available from this repository.Abstract
This study was conducted to determine the effect of brand experience, satisfaction, and trust toward loyalty on Coca-Cola brand. This research used four variables, namely brand experience, brand satisfaction, and brand trust as an independent variables and brand loyalty as dependent variable. The conceptual framework is developed based on the brand experience, brand satisfaction, and brand loyalty. The population are all consumer of Coca-Cola brand and the sample survey consisting of 100 respondents in Jakarta. The non probability purposive method was used in this research. The data is collected by distributing questionnaires to 100 respondents. It used regression and multiple regression for analyze and computed by SPSS version 20. The results showed, brand experience, brand satisfaction, and brand trust toward brand loyalty.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 25 May 2021 02:51 |
| Last Modified: | 25 May 2021 02:51 |
| URI: | http://repository.untar.ac.id/id/eprint/29637 |
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