Suryawijaya, Steven (2014) PENGARUH PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TOYOTA YARIS PADA MAHASISWA UNIVERSITAS TARUMANAGARA (Studi Empiris pada Mahasiswa Universitas Tarumanagara Pengguna Mobil Toyota Yaris). Skripsi thesis, Universitas Tarumanagara.
Full text not available from this repository.Abstract
This study was conducted to determine purchase decision seen by the product, price, and promotion. Population that is in use is the student from Tarumanagara University who use Toyota Yaris for their private car everyday. Method of sampling was conducted by purposive sample. Method of data collection was conducted by distributing questionnaires to 50 respondents. Characteristics of data from respondents in the form of gender, faculty/majors, and class. While, data analysis techniques use multiple regression analysis with SPSS. Based on the results of analysis variable influence product decision variable at 83,7%. Variables affect the price of the purchase decision variable of 71,4%. Promotion variable influence of purchases decision 67,4%. Then with ANOVA test we will know variable of product pricen and promotion have a significant relationship with purchase decision in Tarumanagara University student with significance value 0.000.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 25 May 2021 03:09 |
| Last Modified: | 25 May 2021 03:09 |
| URI: | http://repository.untar.ac.id/id/eprint/29644 |
Actions (login required)
 |
View Item |
