ANALISIS PENGARUH KEPERCAYAAN, PERCEIVED RISK, DAN PERSEPSI KEMUDAHAN TERHADAP INTENSI PEMBELIAN SECARA ONLINE DI FAKULTAS EKONOMI UNIVERSITAS TARUMANAGARA JAKARTA

Wongso, Singgih Suhariyanto (2014) ANALISIS PENGARUH KEPERCAYAAN, PERCEIVED RISK, DAN PERSEPSI KEMUDAHAN TERHADAP INTENSI PEMBELIAN SECARA ONLINE DI FAKULTAS EKONOMI UNIVERSITAS TARUMANAGARA JAKARTA. Skripsi thesis, Universitas Tarumanagara.

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Abstract

This study aimed to analyze the effect of trust, perceived risk, dan perceived ease of use on customer intention to buying online. The population of this research is students of Tarumanagara University. The sampling frame from this research is 120 students of Tarumanagara University who have shopped online. Non-Probabilistic convenience sampling methods used in this research. The result of this study is perceived risk and perceived ease of use have an effect but trust doesn’t have any effect to consumer’s intention to buying online.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 25 May 2021 03:25
Last Modified: 25 May 2021 03:25
URI: http://repository.untar.ac.id/id/eprint/29651

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