PENGARUH ATRIBUT PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN IPHONE OLEH MAHASISWA/I FAKULTAS EKONOMI UNIVERSITAS TARUMANAGARA DI JAKARTA

Manthovani, Ryan (2014) PENGARUH ATRIBUT PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN IPHONE OLEH MAHASISWA/I FAKULTAS EKONOMI UNIVERSITAS TARUMANAGARA DI JAKARTA. Skripsi thesis, Universitas Tarumanagara.

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Abstract

This study was conducted to determine the effect from the product attribute and price to purchase decision. The population is students of Tarumanagara University. The sampling frame for this research was limited to 100 students of Tarumanagara University. The purposive sampling methods used in this research. The methods of data collection conducted by distributing questionnaires to 100 respondents. The technique of data analysis used was the multiple regression analysis with Non-probability sampling. The findings of this research showed three results. First, product attribute have a significant effect partially to purchase decision partially with 95% probability level. Second, price have a significant effect partially to purchase decision partially with 95% probability level. Finally, product attribute and price have a significant effect simultaneously to purchase decision with 95% probability level.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 25 May 2021 03:51
Last Modified: 25 May 2021 03:51
URI: http://repository.untar.ac.id/id/eprint/29658

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