VILIA, VILIA (2020) PREDIKSI NILAI IKLAN YOUTUBE DAN CELEBRITY ENDORSEMENT TERHADAP MINAT BELI SAMSUNG GALAXY A SERIES DI JAKARTA: BRAND AWARENESS SEBAGAI VARIABEL MEDIASI. Skripsi thesis, Universitas Tarumanagara.
Full text not available from this repository.Abstract
The purpose of this research is to examine whether youtube ad value and celebrity endorsement can prediction purchase intention Samsung galaxy a series at Jakarta: Brand awareness as a variable of mediation. The population of this research is students who know Samsung galaxy a series at Jakarta. The sample is 100 respondents with an online questionnaires with nonprobability sampling technique with purposive sampling. Overall the results of this study are 1) youtube ad value can prediction purchase intention. 2) celebrity endorsement can prediction purchase intention. 3) youtube ad value has prediction brand awareness. 4) brand awareness can prediction purchase intention 5) brand awareness as a variable of mediation can prediction youtube ad value to purchase intention Keywords: Youtube ad Value, Celebrity endorsement, Brand awareness, and Purchase Intention. P.C. Happy Darmawan, S.H., M.M.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | FE Perpus |
| Date Deposited: | 26 Aug 2021 04:56 |
| Last Modified: | 19 May 2023 03:55 |
| URI: | http://repository.untar.ac.id/id/eprint/29792 |
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