Kurniawan, Edwin (2017) Rencana bisnis:rumah makan Indosoto. Masters thesis, UNIVERSITAS TARUMANEGARA.
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ABSTRAK TESIS MM Edwin Kurniawan.pdf Download (49kB) |
Abstract
This following business plan aim to create a food and beverage company. Indonesia has abundant cultural and traditional food, one of them is soto. We should be able to utilize this traditional food as one of the identity of our nation. In a modem society, a restaurant is pretty much a primary need. Jakarta city is the busiest city in Indonesia. Every year more people come and work in Jakarta, this make cooking homemade food pretty much impossible. This make the demand for restaurant increase. With utilizing social media as a way to promote the brand, the restaurant will he able to compete with rival companies. Using SWOT analysis, Competitive Advantage Theory, Human Resource Theory, Market Analysis, Environmental Analysis, and Investment Feasibility Analysis to analized this Business Plan, it proof that this Business Plan is a potential Business to do. From the financial analisis that the result of the payback period is 2 year 9 month, that is a highly reasonable time frame for an investment.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 05 Jul 2018 02:42 |
| Last Modified: | 10 May 2021 12:56 |
| URI: | http://repository.untar.ac.id/id/eprint/2987 |
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