Strategi Bisnis Produk Kosmetik pada PT X dalam Menghadapi Persaingan Usaha

Sari, Lidya (2017) Strategi Bisnis Produk Kosmetik pada PT X dalam Menghadapi Persaingan Usaha. Masters thesis, Universitas Tarumanagara.

[img] Text
ABSTRAK TESIS MM Lidya Sari.pdf

Download (51kB)

Abstract

This research aims to determine what strategies that PT X may take to increase its ability to face the competition in business, especially cosmetic industry. This research attempts to determine the strengths, weaknesses, opportunities and threats and how they influence the decision maker to decide which is/ are the best. The study was conducted by using questionnaires to measure the dimensions of SWOT Analysis, EFE matrix, IFE Matrix, SPACE Matrix, IE Matrix, Grand Strategy Matrix and QSPM. The results of this study show that the best business strategy for PT X is Product Development. Keywords SWOT Analysis, Business Competition, Business Strategy

Item Type: Thesis (Masters)
Subjects: Tesis
Tesis > Pascasarjana
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 05 Jul 2018 02:51
Last Modified: 17 May 2021 06:40
URI: http://repository.untar.ac.id/id/eprint/2999

Actions (login required)

View Item View Item