Pengaruh Kualitas Layanan Dan Kepercayaan Terhadap Kepuasan Pelanggan Pada Online Shop Tokopedia.com

Zefanya, Zefanya (2019) Pengaruh Kualitas Layanan Dan Kepercayaan Terhadap Kepuasan Pelanggan Pada Online Shop Tokopedia.com. Masters thesis, Universitas Tarumanagara.

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Abstract

The aim of this study are: Frist, to explore the effect of service quality towards customer satisfaction. Second , to explore the effect of trust towards customer satisfaction. The method of data collection is convenience sampling. The sample of this research are collected from 186 respondent, who used Tokopedia.com in Jakarta. The technique of data analysis used in this study was regression analysis via the statistical package for social sciences computer programme version 18. The result are: (1) service quality has a positive impact towards customer satisfaction; (2) trust has a positive impact towards customer satisfaction.

Item Type: Thesis (Masters)
Subjects: Tesis
Tesis > Pascasarjana
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: TDI Family perpus
Date Deposited: 05 Jun 2021 16:41
Last Modified: 05 Jun 2021 16:47
URI: http://repository.untar.ac.id/id/eprint/30625

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