Lois, Yustinus Ericko Kelvianto (2019) Pengaruh Perceived Value, Brand Image, Dan Trust Terhadap Loyalitas Pelanggan Lion Air. Masters thesis, Universitas Tarumanagara.
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ABSTRAK TESIS MM Yustinus Ericko Kelvianto Lois.pdf Download (51kB) |
Abstract
The purpose of this research is to understand the effect of perceived value, brand image, and trust to Customers' Loyally of Lion Air. The research design is based on descriptive method and the data was collected through primary data with five Likert Scales questioner. The samples of this research are Lion Air's customer who use Lion Air flight service at least 2 limes in 3 months. Convenience sampling method was used in order to gather data. Out of 200 questioners, 167 questioners were computed with SPSS to give the results. This research about The Effect of Perceived Value, Brand Image, and Trust to Customers’ Loyalty of Lion Air can be concluded that Customers' loyalty of Lion Air is affected positively by the perceived value, brand image, and trust. Thus, Lion Air should improve their perceived value, brand image, and trust to maintain and increase their customer's loyalty
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | TDI Family perpus |
| Date Deposited: | 05 Jun 2021 16:47 |
| Last Modified: | 05 Jun 2021 16:48 |
| URI: | http://repository.untar.ac.id/id/eprint/30627 |
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