Luke, Yakobus (2019) Strtaegi Bisnis pada Pt. Galleon Cahaya Investama dalam Persaingan di Industri Listrik. Masters thesis, Universitas Tarumanagara.
![[img]](http://repository.untar.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK TESIS MM Yakobus Luke.pdf Download (52kB) |
Abstract
This study is to analyze and formulate the best strategy for PT. Galleon Cahaya Investama. This study uses IFE, EFE, SWOT, IE Matrix and QSPM Matrix to obtain the best result for PT. Galleon Cahaya Investama. Source of data derived from observations. questionnaires and interviews with the related parties of PT. Galleon Cahaya Investama, literature studies and related additional data. The use of IFE Matrix and EFE Matrix is to analyze the internal and external factors of PT. Galleon Cahaya Investama. Through these methods, the analysis applied for strength, weaknesses, opportunities and threats. While SWOT analysis will give the wide range of alternative strategies that can be used by this company. IE Matrix will give us the position of company's condition. The analysis obtained from the input stage and matching stage would be combined and analyzed through a further process to get the best strategy by using QSPAI Matrix. The conclusion of this study is the use of market development strategy because PT. Galleon Cahaya Investama has sufficient strength and must take the advantage of existing opportunities. Furthermore there are so many development and customer needs that must be fulfilled. To excel in such competition, PT. Galleon Cahaya Investama has to use their human resources skill in order to increase customer satisfaction.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Tesis Tesis > Pascasarjana |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | TDI Family perpus |
| Date Deposited: | 05 Jun 2021 16:59 |
| Last Modified: | 05 Jun 2021 16:59 |
| URI: | http://repository.untar.ac.id/id/eprint/30632 |
Actions (login required)
 |
View Item |
