Pengaruh Etnosentrime dan Budaya Korean Wave Terhadap Sikap Konsumen serta Implikasinya Terhadap Minat Beli Konsumen

Sumiati, Sumiati (2019) Pengaruh Etnosentrime dan Budaya Korean Wave Terhadap Sikap Konsumen serta Implikasinya Terhadap Minat Beli Konsumen. Masters thesis, Universitas Tarumanagara.

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Abstract

The purpose of this study is to analyze the impact of ethnocentrism, and korean wave toward attitude and implications to purchase intention for product cosmetic korea in Indonesia. This paper used quantitative method using Structural Equation Modeling (SEM) using AMOS 20 software. In total, 195 respondents completed a questionnaire were used Liken Scale with 1-5 score. The results of this study showed consumer ethnocentrism have negative significant impact on Attitude and purchase intention, Korean wave have positive significant impact on Altitude and purchase intention and Attitude have positive significant impact on Purchase Intention.

Item Type: Thesis (Masters)
Subjects: Tesis
Tesis > Pascasarjana
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: TDI Family perpus
Date Deposited: 05 Jun 2021 17:41
Last Modified: 05 Jun 2021 17:41
URI: http://repository.untar.ac.id/id/eprint/30645

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