EFEK MEDIASI CUSTOMER LIKING PADA PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP PURCHASE INTENTION PADA KONSUMEN PRODUK UNILEVER DI DKI JAKARTA

Welington, Anthaony Ryann (2015) EFEK MEDIASI CUSTOMER LIKING PADA PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP PURCHASE INTENTION PADA KONSUMEN PRODUK UNILEVER DI DKI JAKARTA. Skripsi thesis, Universitas Tarumanagara.

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Abstract

This research aims to find out if there is a mediating effect of Customer Liking on the effect of Corporate Social Responsibility on Purchase Intention. The population is consumers who consume personal needs of Unilever products. The sampling frame for this research was limited to consumers of Unilever products only in DKI Jakarta. This research period is from September 2014 until December 2014 . The methods of data collection conducted by distributing questionnaires to 150 respondents. The statistical analysis tool used is SPSS version 21 and the technique of data analysis used is the multiple regression analysis with purposive sampling. The findings of this research showed that Customer Liking mediate the effect of Corporate Social Responsibility on Purchase Intention.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 11 Jun 2021 08:12
Last Modified: 11 Jun 2021 08:12
URI: http://repository.untar.ac.id/id/eprint/30963

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