ANALISIS PENGARUH PRODUK DAN HARGA TERHADAP KEPUTUSAN MAHASISWA UNTUK MENJADI AGROPRENEUR DI PT.EAST WEST SEED

Pradana, Victor (2014) ANALISIS PENGARUH PRODUK DAN HARGA TERHADAP KEPUTUSAN MAHASISWA UNTUK MENJADI AGROPRENEUR DI PT.EAST WEST SEED. Skripsi thesis, Universitas Tarumanagara.

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Abstract

This study was conducted to determine product and the price of PT . East West Seed affect a student 's decision be agropreneur. The population is all student’s STIE PelitaBangsaCikarang. The Sampling frame for this research was limited to STIE PelitaBangsa on Cikarang. The non-probabilistic purposive sampling methods used in this research. The methods of data collection conducted by distributing questionnaires to 100 respondents. The findings of this research showed that the product of PT. East West Seed have a positive influence in the student’s decision be agropreneur, the price have a positive influence in the the student’s decision be agropreneur and in addition to product and price there are other variables that influence the decision stsudent’s be agropreneur.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 15 Jun 2021 04:27
Last Modified: 15 Jun 2021 04:27
URI: http://repository.untar.ac.id/id/eprint/31062

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