Trust Dan Satifaction Dalam Memprediksi Repurchase Intention Pada Pelanggan Tokopedia Di Jakarta Barat : Commitment Sebagai Variabel Mediator / Nico

Nico, Nico (2017) Trust Dan Satifaction Dalam Memprediksi Repurchase Intention Pada Pelanggan Tokopedia Di Jakarta Barat : Commitment Sebagai Variabel Mediator / Nico. Skripsi thesis, Universitas Tarumanagara.

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Abstract

The purposes of this study are: First, to explore the among trust and satisfaction on predicting commitment. Third, to explore the commitment on predicting repurchase intention. Fourth, to find out if commitment is able to mediate trust and satisfaction on predicting repurchase intention. The population of this research are all Tokopedia customer in Jakarta. The samples of this research are 208 respondents by online questionnares with the nonprobability sampling technique with convenience sampling. The technique of data analysis used in this study was regression analysis and mediating test to examine the hypotheses. The results are: (a) trust and satisfaction have positively predict repurchase intention; (b) trust and satisfaction have positively predict commitment; (c) commitment has positively predict repurchase intention; (d) customer satisfaction will mediate the trust and satisfaction on predicting repurchase intention.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 05 Jul 2018 07:13
Last Modified: 28 May 2021 08:36
URI: http://repository.untar.ac.id/id/eprint/3143

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