PENGARUH INOVASI PRODUK, INOVASI PROSES, INOVASI PASAR TERHADAP KINERJA UKM MAKANAN DI TAMAN PALEM

PUTRA, LUANDY JOHANNES (2019) PENGARUH INOVASI PRODUK, INOVASI PROSES, INOVASI PASAR TERHADAP KINERJA UKM MAKANAN DI TAMAN PALEM. Skripsi thesis, Universitas Tarumanagara.

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Abstract

This study aims to determine the effect of product innovation, process innovation, and market innovation on the performance of food SMEs in Taman Palem. The number of samples in this study was taken from the total population of 40 respondents. Source of data was obtained from the distribution of questionnaires. The relationship among product innovation, process innovation, and market innovation to performance of SMEs are investigated to determine statistically significant relations. Product innovation has no relationship and negative relationship with the performance of SMEs, process innovation has a significant and positive relationship with the performance of SMEs, and market innovation has a significant and positive relationship with the performance of SMEs, Pembimbing: Louis Utama, S.E., M.M.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 21 Jul 2021 07:22
Last Modified: 21 Jul 2021 07:22
URI: http://repository.untar.ac.id/id/eprint/31826

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