Pribadi, Donnie (2016) Strategi Marketing Podomoro University Sebagai Perguruan Tinggi yang Berbasis Kewirausahaan / Donnie Pribadi. Skripsi thesis, Universitas Tarumanegara.
Full text not available from this repository.Abstract
Podomoro University as a new comer in the field of higher education in Indonesia must have a proper marketing strategies. Understanding factors and circumstances that create certain market environment conditions is a primary goal of any higher education istitusion that anables harmonizing the supply with current demands as well as defining appropriate marketing strategies. The analytical that used is 5 forces porter, the EFE matrix, and SWOT. Analyze for business development also use STP (Segmentation, Targetting, Positioning) and marketing mix (8P). To become a leading entrepreneurial universities, Podomoro University must hold a competency-based learning programs with an emphasis on creative thinking pattern formation, superior attitude as a leader, problem solving and collaborative partnership with business sector, business associations and community organization.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | Skripsi/Tugas Akhir > Fakultas Ekonomi |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Puskom untar untar |
| Date Deposited: | 05 Jul 2018 08:16 |
| Last Modified: | 05 Jul 2018 08:16 |
| URI: | http://repository.untar.ac.id/id/eprint/3183 |
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