PENGARUH KUALITAS PRODUK YANG DIRASAKAN, ELECTRONIC WORD OF MOUTH DAN PERSEPSI HARGA TERHADAP MINAT PEMBELIAN SMARTPHONE APPLE

LOUIS, MARVIN (2019) PENGARUH KUALITAS PRODUK YANG DIRASAKAN, ELECTRONIC WORD OF MOUTH DAN PERSEPSI HARGA TERHADAP MINAT PEMBELIAN SMARTPHONE APPLE. Skripsi thesis, Universitas Tarumanagara.

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Abstract

The purpose of this research is to examine whether 1) perceived product quality, electronic word of mouth, and perceived price influence the purchase intention of students who use apple smartphones at the Faculty of Economics at Tarumanagara University. The population of this research is students who use apple smartphones at the Faculty of Economics at Tarumanagara University. The sample is 100 respondents with an online questionnaires with nonprobability sampling technique with purposive sampling. Overall the results of this study are 1) perceived product quality has a positive effect on purchase intention in buying Apple smartphones among students at the Faculty of Economics, Tarumanagara University. 2) electronic word of mouth has a positive effect on purchase intention in buying Apple smartphones among students at the Faculty of Economics, Tarumanagara University. 3) the perception of prices has a positive effect on purchase intention in buying Apple smartphones among students at the Faculty of Economics, Tarumanagara University. 4) perceived product quality, electronic word of mouth, and perceived price together have a positive effect on purchase intention in buying Apple smartphones among students at the Faculty of Economics, Tarumanagara University. Keywords: Perceived Product Quality, Electronic Word of Mouth, Perceived Price, and Purchase Intention Pembimbing: Carunia Mulya Firdausy, Prof, Dr, MA, M.Ec., APU

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 21 Jul 2021 07:46
Last Modified: 21 Jul 2021 07:46
URI: http://repository.untar.ac.id/id/eprint/31833

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