Problem Struktural dalam Praktek Peran Manajerial Public Relations: Kasus Indonesia

Nurcahyo, Rahmat (2016) Problem Struktural dalam Praktek Peran Manajerial Public Relations: Kasus Indonesia. Jurnal Ilmu Komunikasi.

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The ideal role for Public Relations is managerial role. The indicator for professional Public Relations is when they do the managerial role. In Indonesia, Public Relations find difficulties to do public relations managerial role. The lack of knowledge about public relations role --both in organization and public relations practitioner itself-- is the main factor. In addition, the public relations education in Indonesia is dominated by technical skill. In the other word, public relations practice in Indonesia faces the structural problems. To solve this problem, Indonesia needs a good infrastructure related to the public relations -- in this context is the body of knowledge for PR education. To build a good infrastructure, it requires the support from Public Relations Practitioners, organization or corporation, and government

Item Type: Article
Uncontrolled Keywords: Public relations, public relations managerial role, public relations education
Subjects: Jurnal
Divisions: Fakultas Ilmu Komunikasi > Ilmu Komunikasi
Depositing User: Puskom untar untar
Date Deposited: 13 Mar 2017 07:40
Last Modified: 16 Apr 2021 03:30

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