Strategi Pengembangan Bisnis Pengobatan Alternatif X / Surya Halim

Halim, Surya (2016) Strategi Pengembangan Bisnis Pengobatan Alternatif X / Surya Halim. Skripsi thesis, Universitas Tarumanegara.

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: Alternative medication clinic called X, faces a declining number of patients due to changes in advertising media, the emergence of other alternative medication to treat heart disease, and other herbal product that offer medication for this disease. This study aims to examine the business strategy used by this clinic. The business strategy was obtained through the analysis with Flowchart Diagrams, SWOT analysis and improvement opportunity are described with Business Model Canvas. The illustration Flowchart Diagram can be used as a guide for patients to see the activities they need to do when they undergo medication in this clinic. SWOT analysis shows the option strategies that can be used by this clinic are as follows: offering herbal remedies to prevent heart disease, obtain permission from BPOM for their herbal product, purchase of equipment to increase production capacity, using social media for advertising, maintain the quality of herbal product distribution. Porter?s Generic Strategy showed that this clinic has a competitive advantage through focus approach for their market segment. Business Model Canvas indicates that this clinic can improve their service in Channels, Key Resources, and Key Partnership elements.

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 05 Jul 2018 09:02
Last Modified: 05 Jul 2018 09:02

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