Analisis Dan Perencanaan Bisnis Laudry Di Jakarta / Karina Aditya Dewi Darmawan

Darmawan, Karina Aditya Dewi (2015) Analisis Dan Perencanaan Bisnis Laudry Di Jakarta / Karina Aditya Dewi Darmawan. Skripsi thesis, UNIVERSITAS TARUMANEGARA.

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Abstract

This study aims determine the correct measures and strategies in opening a new business, especially laundry business in Jakarta. The steps taken is to analyze internal and external environment of the business, marketing strategy and the profitability. The methods use are porter?s Five Forces, analyzing marketing strategies using the marketing mix, and analyzing the profitability so that BEP can be achieved with the NVP and IRR methods. The results showed that his business is well established in terms of internal and external environments. Marketing strategies used are to produce a superior product at an affordable price and to do unique promotions to attract the attention of the public. The investment is viable because BEP can be achieved in the first year with NPV value Rp 8.309.360 and IRR value of 47,11%. It is proved that the business is viable.

Item Type: Thesis (Skripsi)
Subjects: Thesis > Pascasarjana
Divisions: Pascasarjana
Depositing User: Puskom untar untar
Date Deposited: 05 Jul 2018 09:29
Last Modified: 05 Jul 2018 09:29
URI: http://repository.untar.ac.id/id/eprint/3224

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