FACTORS THAT BECOME THE CRITERIA FOR STUDENTS TO CHOOSE BANKING INSTITUTIONS

Budiono, Herlina and Aritonang, Lerbin R (2013) FACTORS THAT BECOME THE CRITERIA FOR STUDENTS TO CHOOSE BANKING INSTITUTIONS. Karya Ilmiah Dosen, 1. ISSN 2309-379X

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Abstract

The study aimed to examine the attributes and factors that become criteria about which banking institution to be chosen by college students. Banks could identify thecriteria considered in selecting potential customers of financial services through the students. By understanding the factors that customers consider in selecting bankinginstitution, a bank can make a decision for their marketing strategy formulation. The analysis used 213 respondents and the data process was performed by using PASW Statistics version 18.00. The result showed that there were four factors to be chosen by college students: secure provision, performance, electronic service comfort, and people influence.

Item Type: Article
Subjects: Karya Ilmiah Dosen > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Akuntansi
Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 07 Apr 2017 06:40
Last Modified: 07 Apr 2017 06:40
URI: http://repository.untar.ac.id/id/eprint/338

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