Andrew, Richard and Wijaya, Andi (2013) FIVE V'S IN CUSTOMER'S PERSPECTIVE. Karya Ilmiah Dosen, 6. IM-66-IM-73. ISSN 1978 - 774X

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Right now, most of the companies know that customers are the essential element for them. Somehow, their behaviour tends to unchanged. They still focus on their sellers, even when all of the sellers can just perform in a short periods. One of the key to pertorm in a long periods is to gef closer to the customers. when customers choose to buy something, there are many aspects looked and one of those aspects known as Five V's concept that consist of value, viability, volume, variety and virtue. Those differences make the writers describe it in this paper.

Item Type: Article
Subjects: Karya Ilmiah Dosen > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Akuntansi
Fakultas Ekonomi > Manajemen
Depositing User: Puskom untar untar
Date Deposited: 07 Apr 2017 08:17
Last Modified: 07 Apr 2017 08:17

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