PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE DAN PERCEIVED INTERACTIVITY TERHADAP CUSTOMER SATISFACTION PENGGUNA FITUR AUGMENTED REALITY E-COMMERCE SHOPEE DI JAKARTA

CHANDRA, AVRYANZ AZELL (2021) PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE DAN PERCEIVED INTERACTIVITY TERHADAP CUSTOMER SATISFACTION PENGGUNA FITUR AUGMENTED REALITY E-COMMERCE SHOPEE DI JAKARTA. Skripsi thesis, Universitas Tarumanagara.

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Abstract

Penelitian ini bertujuan untuk menganalisis apakah variabel Perceived Usefulness, Perceived Ease Of Use, Perceived interactivity memiliki pengaruh positif terhadap Customer Satisfaction pengguna fitur augmented reality e-commerce Shopee di Jakarta. Penelitian ini menggunakan 100 sampel dengan metode convenience sampling. Teknik pengambilan data dilakukan dengan menggunakan kuesioner dan dianalisis dengan menggunakan PLS-SEM. Hasil penelitian ini menunjukan bahwa variabel Perceived Usefulness, Perceived Ease Of Use dan Perceived interactivity memiliki pengaruh signifikan dan positif terhadap Customer Satisfaction pengguna fitur augmented reality e-commerce Shopee. Oleh karena itu , Shopee harus tetap mempertahankan variabel perceived usefulness, perceived ease of use, dan perceived interactivity untuk meningkatkan kepuasan pelanggan pengguna fitur Augmented Reality E-commerce Shopee. Perceived Usefulness, Perceived Ease Of Use , Perceived Interactivity, Customer Satisfaction This study aims to analyze whether or not Perceived Usefulness, Perceived Ease Of Use, Perceived Interactivity has a positive influence on customer satisfaction using Shopee's augmented reality e-commerce features in Jakarta. This study used 100 samples with the convenience sampling method. The data collection technique was carried out using a questionnaire and analyzed using PLS-SEM. The results showed that the variables Perceived Usefulness, Perceived Ease Of Use and Perceived Interactivity had a significant and positive influence on customer satisfaction using Shopee's augmented reality e-commerce features. Therefore, Shopee must maintain the perceived usefulness, perceived ease of use, and perceived interactivity variables to increase customer satisfaction who used Shopee's Augmented Reality E-commerce feature. Perceived Usefulness, Perceived Ease Of Use , Perceived Interactivity, Customer Satisfaction

Item Type:	Thesis (Skripsi)
Subjects:	Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions:	Fakultas Ekonomi > Akuntansi
Depositing User:	FE Perpus
Date Deposited:	10 Jun 2022 07:00
Last Modified:	24 Jul 2023 06:48
URI:	http://repository.untar.ac.id/id/eprint/36016

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