PENGARUH MOTIVASI, PERSEPSI RISIKO DAN PENGETAHUAN INVESTASI TERHADAP MINAT BERINVESTASI DI MASA PANDEMI COVID-19

ATMAJA, DARSON WIDIA (2021) PENGARUH MOTIVASI, PERSEPSI RISIKO DAN PENGETAHUAN INVESTASI TERHADAP MINAT BERINVESTASI DI MASA PANDEMI COVID-19. Skripsi thesis, Universitas Tarumanagara.

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Abstract

The purpose of this study is to determine whether 1)Motivation can affect Investment Intention during pandemic Covid-19. 2)Risk Perception can affect Investment Intention during pandemic Covid-19. 3)Investment Knowledge can affect Investment Intention during pandemic Covid-19. The sample of this study was 200 samples selected through purposive sampling method and collected using Questionnaire. Data processing is done using SmartPLS software. The results of this study indicate that Motivation has a positive effect towards Investment Intention during pandemic Covid-19, Risk Perception has negative effect towards Investment Intention during pandemic Covid-19, Investment Knowledge has a positive effect towards Investment Intention during pandemic Covid-19. Keywords: Motivation, Risk Perception, Investment Knowledge, Investment Intention, Covid-19 Tujuan penelitian ini adalah untuk menguji apakah 1)Motivasi dapat mempengaruh Minat Berinvestasi di masa pandemi Covid-19. 2)Persepsi Risiko dapat mempengaruhi Minat Berinvestasi di masa pandemi Covid-19. 3)Pengetahuan Investasi dapat mempengaruhi Minat Berinvestasi di masa pandemi Covid-19. Jumlah sampel yang digunakan dalam penelitian ini adalah 200 sampel yang dipilih menggunakan metode purposive sampling dan diperoleh menggunakan Kuesioner. Pengolahan data menggunakan bantuan aplikasi SmartPLS. Hasil penelitian ini menunjukkan bahwa Motivasi berpengaruh positif terhadap Minat Berinvestasi di masa pandemi Covid-19, Persepsi Risiko berpengaruh negatif terhadap Minat Berinvestasi di masa pandemi Covid-19, Pengetahuan Investasi berpengaruh positif terhadap Minat Berinvestasi di masa pandemi Covid-19. Kata Kunci: Motivasi, Persepsi Risiko, Pengetahuan Investasi, Minat Berinvestasi, Covid-19

Item Type: Thesis (Skripsi)
Subjects: Skripsi/Tugas Akhir
Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: FE Perpus
Date Deposited: 14 Jun 2022 02:13
Last Modified: 25 Jul 2023 02:24
URI: http://repository.untar.ac.id/id/eprint/36036

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