PENGARUH ENTREPRENUERIAL KNOWLEDGE TERHADAP ENTREPENEURIAL INTENTION DENGAN PERCEIVED DESIRABILITY, PERCEIVED SOCIAL NORMS, DAN PERCEIVED FEASIBILITY SEBAGAI VARIABEL MEDIASI PADA GENERASI Z DI JAKARTA

PUTRI, AGNES YUNIKE (2022) PENGARUH ENTREPRENUERIAL KNOWLEDGE TERHADAP ENTREPENEURIAL INTENTION DENGAN PERCEIVED DESIRABILITY, PERCEIVED SOCIAL NORMS, DAN PERCEIVED FEASIBILITY SEBAGAI VARIABEL MEDIASI PADA GENERASI Z DI JAKARTA. Skripsi thesis, Universitas Tarumanagara.

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Abstract

The purpose of this study was to determine the effect of Entrepreneurial Knowledge on Entrepreneurial Intention with Perceived Desirability, Perceived Social Norms, and Perceived Feasibility as Mediation Variables in Generation Z in Jakarta. The population in this study were 100 respondents of Generation Z in Jakarta. The results of this study indicate that there is a positive influence between entrepreneurial knowledge on the perceived desirability variable that H1 is accepted and has a positive effect because of entrepreneurial knowledge, entrepreneurial knowledge on the entrepreneurial knowledge variable that H2 is accepted and has a positive effect because of entrepreneurial knowledge, entrepreneurial knowledge on the perceived feasibility variable that H3 is accepted. and has a positive effect because of entrepreneurial knowledge, perceived desirability on the entrepreneurial intention variable that H4 is accepted and has a positive effect because of perceived desirability, perceived social norms on the entrepreneurial intention variable that H5 is accepted and has a positive effect because of perceived social norms, perceived feasibility of the entrepreneurial intention variable that H6 is rejected and has no effect because of perceived social feasibility, perceived desirability in mediating the effect of entrepreneurial knowledge on the int variable It was found that H7 was accepted because of the role of perceived desirability, perceived social norms in mediating the effect of entrepreneurial knowledge on the entrepreneurial intention variable, it was found that H8 was accepted because of the role of perceived desirability and perceived feasibility in mediating the effect of entrepreneurial knowledge on the entrepreneurial intention variable. It was found that H9 was rejected. Keywords: Perceived Desirability, Perceived Social Norms, Perceived Feasibility, Entrepreneurial Intention. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Entrepreneurial Knowledge terhadap Entrepreneurial Intention dengan Perceived Desirability, Perceived Social Norms, dan Perceived Feasibility sebagai Variabel Mediasi pada Generasi Z di Jakarta. Populasi pada penelitian ini adalah 100 responden generasi Z di Jakarta. Hasil penelitian ini menunjukkan bahwa ada pengaruh positif antara entrepreneurial knowledge terhadap variabel perceived desirability bahwa H1 diterima dan berpengaruh positif karena entrepreneurial knowledge, entrepreneurial knowledge terhadap variabel entrepreneurial knowledge, H2 diterima dan berpengaruh positif karena entrepreneurial knowledge, entrepreneurial knowledge terhadap variabel perceived feasibility, H3 diterima dan berpengaruh positif karena entrepreneurial knowledge, perceived desirability terhadap variabel intensi berwirausaha, H4 diterima dan berpengaruh positif karena percevied desirability, percevied social norms terhadap variabel intensi berwirausaha, H5 diterima dan berpengaruh positif karena percevied social norms, percevied feasibility terhadap variabel intensi berwirausaha, H6 ditolak dan tidak berpengaruh karena percevied social feasibility, perceived desirability dalam memediasi pengaruh entrepreneurial knowledge terhadap variabel intensi berwirausaha ditemukanH7 diterima karena percevied desirability, perceived social norms dalam memediasi pengaruh entrepreneurial knowledge terhadap variabel intensi berwirausaha ditemukan, H8 diterima karena percevied desirability dan perceived feasibility dalam memediasi pengaruh entrepreneurial knowledge terhadap variabel intensi berwirausaha ditemukan bahwa H9 ditolak karena peran perceived feasibility memiliki nilai t statistic sebesar 0.981 dimana lebih kecil dari 1,96 dan nilai p values lebih besar dari 0,05 yaitu sebesar 0,327. Oleh karena itu dapat dikatakan bahwa perceived social norms tidak memediasi pengaruh entrepreneurial knowledge terhadap intensi berwirausaha. Kata Kunci: Perceived Desirability, Perceived Social Norms, Perceived Feasibility, Entrepreneurial Intention

Item Type:	Thesis (Skripsi)
Subjects:	Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions:	Fakultas Ekonomi > Manajemen
Depositing User:	FE Perpus
Date Deposited:	17 Jun 2022 06:44
Last Modified:	17 Jun 2022 06:44
URI:	http://repository.untar.ac.id/id/eprint/36234

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