PENGARUH FAKTOR DEMOGRAFIS TERHADAP KEPUTUSAN INVESTASI DENGAN FINANCIAL LITERACY DAN BEHAVIORAL BIAS SEBAGAI VARIABEL MEDIASI

SALIM, ALWINA (2021) PENGARUH FAKTOR DEMOGRAFIS TERHADAP KEPUTUSAN INVESTASI DENGAN FINANCIAL LITERACY DAN BEHAVIORAL BIAS SEBAGAI VARIABEL MEDIASI. Skripsi thesis, Universitas Tarumanagara.

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Abstract

This research aims to find out how 1) demographic factors affect investment decision, 2) demographic factors affect financial literacy and behavioral bias, 3) financial literacy and behavioral bias affect investment decision, and 4) financial literacy and behavioral bias mediate the relationship between demographic factors and investment decision. This research uses convenient sampling technique by distributing questionnaires which collected 151 young and adult investment actors. The data are analysed using Structural Equation Modelling Partial Least Square (SEM-PLS) technique with the SmartPLS software. The result of analysis reveals that demographic factors, financial literacy, as well as behavioral bias all have a positive and significant effect on investment decision; behavioral bias can also be a mediator between demographic factors and investment decision, while financial literacy cannot. Keywords: investment, investment actors, demographic factors, financial literacy, behavioral bias, investment decision, financial behavior, overconfidence. Penelitian ini bertujuan untuk mencari tahu bagaimana 1) demographic factors mempengaruhi investment decision, 2) demographic factors mempengaruhi financial literacy dan behavioral bias, 3) financial literacy dan behavioral bias mempengaruhi investment decision, dan 4) financial literacy dan behavioral bias memediasi hubungan antara demographic factors dan investment decision. Penelitian ini menggunakan teknik convenient sampling dengan membagikan kuesioner yang memperoleh 151 pelaku investasi muda dan dewasa. Data tersebut dianalis menggunakan teknik Structural Equation Modelling Partial Least Square (SEM-PLS) dengan aplikasi SmartPLS. Hasil analisis mengungkapkan bahwa baik demographic factors, financial literacy, maupun behavioral bias memiliki pengaruh yang positif dan signifikan terhadap investment decision; behavioral bias juga mampu menjadi mediator antara demographic factors dan investment decision sementara financial literacy tidak. Kata Kunci: investment, pelaku investasi, demographic factors, financial literacy, behavioral bias, investment decision, financial behavior, overconfidence

Item Type:	Thesis (Skripsi)
Subjects:	Skripsi/Tugas Akhir Skripsi/Tugas Akhir > Fakultas Ekonomi
Divisions:	Fakultas Ekonomi > Manajemen
Depositing User:	FE Perpus
Date Deposited:	17 Jun 2022 06:54
Last Modified:	18 Jul 2023 04:22
URI:	http://repository.untar.ac.id/id/eprint/36240

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